Dodge debuts second ‘How to build a…’ Dart ad
Dodge would like you to think that its R&D department constructed a time machine, and brought a man back from the future to construct the thin film transistor (TFT) display that can be ordered to replace traditional analog gauges on the Dart, as well as the massive-for-a-small-car 8.4-inch Uconnect touch screen display. Apparently after using Minority Report-style technology, he creates these two devices, is sent back to the future, and the time machine is destroyed. How did the spy photographers not catch this?
OK, but seriously, Dodge is making the point that the TFT screen and Uconnect 8.4 are seriously high tech and especially rare in a compact car. Oh yeah, and there’s more Tom Brady.
Check out the video and accompanying press release below. This ad will air during a commercial break tonight on a special Wednesday edition of Sunday Night Football (that last bit only makes sense if you watch football regularly.)