Chrysler readying 200 8 Mile, 300 Motown special edition models [w/video]
It’s been a couple of years since Chrysler first kicked off its popular “Imported from Detroit” tagline, but the automaker’s hometown rally cry is about to make the move from advertising to special-edition models. According to The Detroit News, Chrysler will introduce the Chrysler 300 Motown and Chrysler 200 8 Mile special editions confirming our previous report, and these new models are only two of 66 new models expected out by 2014 that Chrysler previewed to its dealers recently.
The article states that the new 200 package will mark 10 years since Eminem’s 8 Mile movie first hit the big screen, and while there are sure to be many jokes about a special-edition car named after the city’s historic yet poverty-lined road, it is one of many “buzz packages” that Chrysler hopes will continue its upward sales trend. With filming already complete for the 300 Motown commercial, it is likely that this will be the next buzz car we will see from Chrysler, as it will coincide with the new Broadway show called Motown: The Musical opening next spring. The 300C John Varvatos and 300 Glacier are new additions for Chrysler as well and special edition packages are also planned for the Ram 1500 and Dodge Dart.
Scroll down to see Chrysler’s original “Imported from Detroit” ad with Eminem’s Lose Yourself which received plenty of buzz when it aired during Super Bowl XLV in 2011.
Chrysler readying 200 8 Mile, 300 Motown special edition models [w/video] originally appeared on Autoblog on Mon, 15 Oct 2012 11:30:00 EST. Please see our terms for use of feeds.