Chrysler previews SEMA showcars
Chrysler is taking on the 2012 SEMA Show in Las Vegas in a big way, with a sprawling 15,300 square-foot display encompassing a total of 24 modified vehicles. We got a chance to preview some of those creations, including the plucky little Fiat 500C you see above. Designers decided to take a page from the West Coast custom scene with unique widebody fender flares. The 500 Beach Cruiser sits a full foot wider front and rear thanks in part to a set of prototype aluminum wheels. We dig on the louvers and the wooden surfboard rack, too (though with the canvas lid slid back, we’re guessing it’d make for some interesting tan lines).
Of course, it wouldn’t be a Mopar booth without at least one outrageous engine swap. The Dodge Charger Juiced fills that role this year with a Viper V10 crate engine worth a full 650 horsepower. Other stars include the Chrysler 300 Luxury, with its unique True Blue Pearl paint and Katzkin leather interior, as well as the 392-powered Urban Ram and carbon-fiber laden Dodge Dart Carbon Fire (which appears to be nearly identical to the car we showed you in spy shots last week). You can check out the full press release below for more information.